Innovation driven by radical simplification

Cube simplifies the complicated. A large CPG’s flexible packaging business was tremendously complex with over 15 flexible films in the packaging portfolio and dozens of material-specific packing lines.  By leveraging our expertise, we were able to simplify the lineup to only 5 materials with no sacrifice on shelf or with the consumer.  Key materials were packing line agnostic – working across a wide range of packing platforms.  This allowed this CPG to increase speed to market by 2X, cut costs by 15%, reduce resource load by 50%, and accelerate progress toward their sustainability goals.