Breakthrough savings and improved equity

Cube specializes in finding significant savings opportunities by looking end-to-end at all aspects of packaging.  A large CPG brand had grown its business and resulting packaging portfolio organically, resulting in a diverse set of bottle designs and poor brand blocking on shelf.  We identified that some of these off-equity shapes were difficult to pack in-house and were sent to a contract manufacturer.  This insight allowed the client to convert to bottles with the core equity, justifying the needed investment with the $10 million / yr savings delivered by the now possible in-house packing.